For 18th Consecutive Quarter, Verizon Wireless Leads Wireless Industry
In Customer Loyalty
BASKING RIDGE, N.J – For the 18th consecutive quarter,
Verizon Wireless led the wireless industry in customer loyalty according
to data released by the nation’s largest wireless carriers over the
past few weeks. Verizon Wireless, the leading wireless company with
the nation’s largest and most reliable wireless network, reported the
lowest customer churn (turnover) in the first quarter of 2009.
Churn is an important measure of customer loyalty and represents
the percentage of customers who leave their provider in a given
period. First-quarter financial performance announcements –
the latest was released today– included the following customer
churn rates, based on the average monthly churn for the quarter:
| Carrier Total Customers | Prepay and Postpaid | Postpaid Customers |
| Verizon Wireless | 1.47% | 1.14% |
| Carrier X | 1.6% | 1.2% |
| Carrier Y | N/A | 2.25% |
| Carrier Z | 3.1% | 2.3% |
As the wireless customer loyalty leader over the past 18 quarters,
Verizon Wireless offers customers many reasons to choose and
stay with the company. Verizon Wireless operates the nation’s
largest and most reliable wireless voice and 3G data network
and offers quality products and services backed by its award-winning
customer service. To increase the coverage and capacity of
its premier nationwide network and to add new services, Verizon
Wireless has invested more than $50 billion since it was formed
in 2000 – $5.5 billion on average every year. In each of the
last four years, Verizon Wireless invested $6.5 billion or
more to expand and advance its network.
For more information, visit www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice
and data network, serving more than 80 million customers. Headquartered in Basking
Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is
a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE:
VOD). For more information, visit www.verizonwireless.com.
To preview and request broadcast-quality video footage and high-resolution stills
of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library
at www.verizonwireless.com/multimedia.